About

A career spent in the room where decisions get made.

I'm Rich Davies. R3D2 is the home for the advisory, board and mentoring work I do with ambitious teams across the UK.

Who are we?

R3D2 is a focused practice, not an agency.

It's me, my notebook, and the experience picked up across two decades of commercial leadership in scaling businesses. When you work with R3D2 you get me - in the room, on the page, on the call.

I keep the engagements deliberately small. Better attention, better thinking, better outcomes.

Who I work with

Founders, MDs and senior teams who are ready to take themselves seriously.

Founder-led businesses
Typically £1m–£20m turnover, growing fast and feeling the seams.
Management teams
MDs and seconds-in-command who want a clearer route through the next 18 months.
Investor-backed scale-ups
Companies between raises that need calm, commercial leadership.
Sector specialism
Most useful in services, hospitality, retail and professional services.

How we do it

Listen. Map. Decide. Move.

01
Listen
Time with you and your team. No assumptions, no pre-baked frameworks.
02
Map
Where you are, where you said you'd be, and the honest distance between the two.
03
Decide
Three or four moves that actually matter - agreed, sequenced, owned.
04
Move
On the bench with you while it ships. Not a slide-deck and a goodbye.

Rich's other hats

R3D2 is the day job. These are the others.

Non-Executive Director

Board-level perspective for founder-led businesses ready to grow up.

Speaker & Host

Panels, podcasts and stages - usually on leadership, growth and the messy middle.

Mentor

Long-running 1:1 work with founders and senior operators figuring out the next move.

Community Builder

Behind-the-scenes hand in a handful of networks across the North-West.